"The Salt Letter"

I wrote "The Salt Letter" in June of 2013 for a client. It worked like gangbusters the moment it went online.

As of this writing, it has paid me $170,084.41 in royalties. That's an average of $1,574.85 every month for the last nine years for basically "doing nothing".

Put your email address into the form and I'll send you a PDF of the original sales letter.

And over the next several days on email, I'll break down the sales letter and all the copy tactics I used. I'm calling it the "Salt Letter Files". There are 21 emails altogether. Each email will be a tip you can use in your own copy, funnel, or landing page.

But wait, there's more!

You'll also get a subscription to Osmosis Weekly, a newsletter where I summarize books on human behavior, marketing, and storytelling.

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